Business Details
Your Trusted Accounting Partner in Birmingham
Profitability Squared is a full-service accounting firm serving the Birmingham, AL area since the early 2000s. Our team of experienced professionals brings over 30 years of combined expertise in public accounting, specializing in tailored business services that align with clients' unique goals. We prioritize building lasting relationships through integrity, innovation, and transparency in all our services. Our deep understanding of tax regulations and financial planning enables us to provide actionable guidance for individuals and small businesses. From entity setup to retirement planning, we offer comprehensive support to help clients navigate financial challenges with confidence.Our commitment to staying current with evolving tax laws ensures clients receive accurate, forward-thinking advice. By handling complex financial tasks, we empower business owners to focus on growth while maintaining compliance. Our team's dedication to excellence is reflected in our personalized approach to accounting, bookkeeping, payroll, and tax planning services. We take pride in being a trusted partner that contributes to our clients' long-term success through reliable, expert-driven solutions. Our mission remains centered on adding value to businesses and fostering sustainable growth through professional financial stewardship.
Services
Accounting & Bookkeeping
Tax Planning
Payroll Services
Sales Tax Management
Business Consulting
Highlights and features
- We offer 30+ years of combined public accounting experience
- Our team maintains relationships with taxing authorities for better client outcomes
- We provide personalized financial guidance tailored to business goals
- Our professionals stay current with evolving tax regulations
- We handle complex financial tasks so you can focus on business growth
Services
Accounting & Bookkeeping
We provide comprehensive accounting solutions including bank reconciliations, general ledger management, and financial statement preparation. Our services ensure accurate tracking of income, expenses, and overall financial health for businesses of all sizes. By maintaining precise records, we help clients make informed business decisions while ensuring compliance with financial regulations.
Tax Planning
Our tax planning services cover preparation strategies and compliance solutions for individuals and businesses. We help clients maximize opportunities while navigating complex tax regulations. With expertise in federal and state tax requirements, we provide year-round planning to minimize liabilities and ensure timely, accurate filings for optimal financial outcomes.
Payroll Services
We handle complete payroll processing including employee compensation and tax filings. Our services ensure timely payments and accurate submission of payroll taxes. By managing payroll complexities, we help businesses maintain compliance with labor regulations while reducing administrative burdens associated with payroll processing and reporting requirements.
Sales Tax Management
Our sales tax services include monthly return preparation and filing assistance. We ensure accurate calculations and timely submissions to maintain compliance with state tax authorities. By handling these administrative tasks, we help businesses avoid penalties while maintaining proper tax records for audit readiness and financial planning purposes.
Business Consulting
We offer business planning services from entity setup to succession planning. Our consulting covers business valuation, strategic planning, and operational guidance. Whether launching a new venture or preparing for business transition, we provide expert advice to help entrepreneurs make informed decisions that support long-term business sustainability and growth objectives.
People
Haley Finlay Hammond
CEO / Staff Accountant
With extensive accounting experience, Haley leads Profitability Squared while providing direct client accounting services. Her leadership focuses on delivering quality financial solutions through strategic planning and personalized service for business growth and compliance.
Jennie Boswell
CAO / Senior Accountant
Jennie oversees accounting operations and serves as senior accountant. Her 30+ years of public accounting experience informs strategic decisions while maintaining hands-on client service, ensuring accurate financial reporting and compliance with evolving tax regulations.
Ashton Mize
Payroll & Tax Coordinator
Ashton manages payroll processing and sales tax compliance. His expertise ensures accurate tax filings and timely payroll management, helping businesses maintain compliance while reducing administrative burdens associated with tax reporting requirements.
Rachael Hughes
Sales Tax Specialist
Rachael focuses on sales tax compliance, ensuring accurate monthly return preparation and filing. Her specialized knowledge helps businesses navigate complex tax requirements while maintaining proper documentation for audit readiness and regulatory compliance.
Garland Morlier
Bookkeeper
Garland handles bookkeeping tasks, maintaining accurate financial records for clients. His attention to detail supports proper financial tracking, enabling business owners to make informed decisions based on reliable accounting information.
Questions
What accounting services do you offer for small businesses?
We provide full accounting services including bookkeeping, financial statements, bank reconciliations, and general ledger management tailored to small business needs.
Do you handle both business and individual tax planning?
Yes, we offer comprehensive tax planning and preparation services for both businesses and individuals, including year-round tax strategy development.
Can you help with starting a new business?
We provide business startup services including entity selection, registration assistance, and initial financial planning to help new businesses establish proper accounting systems.
What payroll services are available?
Our payroll services include employee payment processing, tax withholding calculations, and timely filing of all required payroll tax documents with government agencies.
Are sales tax filings included in your services?
Yes, we prepare and file monthly sales tax returns, ensuring accurate calculations and timely submissions to maintain compliance with state tax requirements.
What are your office hours for in-person appointments?
Our office is open Monday-Thursday 9am-4pm. Friday appointments are available by request. We recommend scheduling consultations in advance for optimal availability.
