Business Details
Trusted Accounting & Tax Services in Westfield, NJ
At Gerald Reiss CPA, we are dedicated to delivering personalized accounting, tax, and business consulting services tailored to the unique needs of individuals, small businesses, and franchises. With over a decade of experience, our firm prioritizes direct client relationships, ensuring every client receives one-on-one attention and customized financial strategies. Our expertise in tax planning, cash flow management, and business consulting empowers clients to focus on growth while we handle complex financial obligations.As a Certified Management Accountant and licensed CPA in New Jersey and New York, we combine technical proficiency with a commitment to community engagement, offering educational resources and proactive advice to help clients achieve long-term financial success.
Services
Accounting Services
Tax Services
Payroll Service
Business Consulting
Financial Planning
Highlights and features
- We offer personalized service directly from the owner, a licensed CPA with over 10 years of experience.
- Our Certified Management Accountant expertise ensures strategic financial and tax planning tailored to client goals.
- We provide cost-effective solutions with a proven track record of maximizing client savings.
- Our 24/7 accessible payroll service combines automation with personalized professional support.
- We prioritize transparency, avoiding hidden fees or cookie-cutter approaches to client relationships.
Associations and certifications
- American Institute of CPAs
- NJ Society of CPAs
- Institute of Management Accountants
What people say
Excellent work
Knowledge of tax laws
Prompt manner
Personal support
Professional expertise
Services
Accounting Services
We offer comprehensive accounting solutions including receivables/payables management, payroll processing, and financial statement preparation. Our services support businesses in maintaining accurate records for banks, investors, and internal decision-making. Custom reports and audits ensure compliance and clarity for small businesses and franchises.
Tax Services
Our tax expertise includes individual and corporate filings, strategic planning, and compliance for trusts, estates, and partnerships. We focus on minimizing liabilities through legal deductions and proactive strategies, helping clients retain more of their income while navigating complex tax laws.
Payroll Service
Our customizable payroll system automates processing with secure online access, tax filings, and compliance management. Features include direct deposit, W-2/1099 processing, and multi-state reporting. Personalized support ensures seamless integration with your business operations and financial goals.
Business Consulting
We advise on cash flow optimization, profitability strategies, and system implementation for growing businesses. Services include merger/acquisition guidance, control system design, and financial forecasting to support informed decision-making and sustainable expansion.
Financial Planning
Our planning services focus on retirement, college funding, and tax-advantaged strategies. We help clients navigate economic challenges through personalized roadmaps that balance immediate obligations with long-term financial security and family protection.
People
Gerald C. Reiss
CPA, CMA
Gerald C. Reiss, CPA and Certified Management Accountant, founded his firm over a decade ago after working in public and private accounting. A Pace University graduate, he specializes in tax strategy, business consulting, and financial planning, prioritizing personalized client relationships.
Questions
What accounting services do you offer?
We provide full-service accounting, including receivables/payables management, financial statement preparation, and custom reporting for businesses.
Do you specialize in tax planning for small businesses?
Yes, we offer strategic tax planning to minimize liabilities and maximize savings for small businesses and individuals.
Is your payroll service customizable?
Our payroll solution is fully tailored to client needs, with 24/7 access and comprehensive compliance support.
How do you support business growth?
We provide cash flow analysis, profitability strategies, and advisory services for mergers, acquisitions, and system implementation.
Are consultations free?
Yes, we offer complimentary initial consultations to discuss your accounting and financial planning needs.
