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Business Details
14 Years
experience
Expert Accounting Services for Small Businesses in Gloucester, MA
Modern Reckoning is a specialized accounting and advisory firm dedicated to helping small businesses achieve financial clarity and growth. Founded in 2012 by Certified Public Accountant Justine Laurie, our practice combines deep accounting expertise with personalized service to alleviate the stress of financial management. We work closely with businesses to streamline bookkeeping, ensure accurate tax filings, and provide actionable insights that empower informed decision-making. Our virtual operations allow us to serve clients nationwide while maintaining a strong focus on transparency, fixed pricing, and comprehensive support.

With a team of experienced professionals, we offer tailored solutions ranging from monthly bookkeeping to strategic financial advisory, ensuring clients can focus on growing their businesses with confidence. Our commitment to excellence is reflected in our CPA credentials, advanced accounting education, and a client-centric approach that prioritizes peace of mind and long-term success.
Services
Monthly Bookkeeping Payroll Processing Tax Preparation Financial Consulting Cloud Accounting
Details
  • Year established: 2012
Highlights and features
  • We combine 13+ years of CPA experience with specialized small business accounting expertise.
  • Our team holds advanced accounting credentials and maintains continuous professional development.
  • We offer transparent fixed-fee pricing with no surprise charges for agreed-upon services.
  • Our cloud-based systems provide real-time financial insights and secure document access.
  • We implement proactive tax planning strategies to help minimize annual liabilities.
Associations and certifications
  • CPA Massachusetts
  • Suffolk University Sawyer School of Management
What people say
Peace of mind Professional expertise Clear communication Reliable service Business growth
Services
Monthly Bookkeeping
Our comprehensive monthly bookkeeping service ensures accurate financial records through transaction classification, bank reconciliations, and profit & loss statements. We utilize QuickBooks Online to maintain real-time financial visibility while providing month-end reporting. This service enables business owners to make informed decisions based on current financial data.
Payroll Processing
We handle full payroll processing including direct deposit setup, tax deposits, and quarterly/annual filings. Our system integrates with QuickBooks Online to ensure seamless financial tracking. Businesses receive expert guidance on payroll tax obligations while saving time through automated processing and compliance management.
Tax Preparation
We prepare annual individual tax returns with Schedule C business filings and Form 1099 processing. Our proactive approach includes year-round tax planning to help minimize liabilities. Clients receive personalized guidance on tax-deductible expenses and strategic timing of financial decisions to optimize returns.
Financial Consulting
Our CPA-led consulting helps businesses develop financial metrics, create budgets, and implement cash flow management strategies. We provide personalized guidance through monthly or quarterly management meetings included in premium packages. This service focuses on translating financial data into actionable business growth strategies.
Cloud Accounting
We exclusively use QuickBooks Online for cloud-based accounting solutions. Our system includes secure document sharing through TaxDome portal and digital receipt repository management. This approach enables real-time financial tracking and collaboration while maintaining compliance with modern accounting standards.
People
Justine Laurie
Chief Reckoner / CPA
CPA with 13+ years experience, previously at regional firms and Big 4. Holds MBA in Accounting from Suffolk University. Founded Modern Reckoning in 2012 after transitioning from corporate finance roles. Specializes in small business financial strategy and tax optimization.
Amanda Kroll
Girl Friday
Operations manager with MBA background. Joined Modern Reckoning after transitioning from corporate account management. Oversees workflow coordination, client communications, and practice operations while managing remote work processes across distributed locations.
Lori Smith
Staff Accountant
Experienced accountant with Big 4 and industry financial controller background. Handles bookkeeping operations since 2019. Provides technical expertise in financial reporting and process optimization. Focuses on behind-the-scenes financial management for client success.
Questions
What accounting software do you use?
We exclusively work with QuickBooks Online for all accounting services. We do not support other accounting software platforms due to our specialized expertise and system integration requirements.
Do you offer tax planning services?
Yes, we include proactive tax planning in our premium service packages to help clients optimize deductions and minimize tax liabilities throughout the year.
How are your service packages priced?
Our packages are fixed monthly fees starting at $500/month for Silver, $650/month for Gold, and $975/month for Platinum, based on business complexity and required services.
Can I upgrade my service package?
Clients can upgrade packages at any time as business needs evolve. We'll help assess your requirements and transition to the appropriate service level.
What's included in monthly management meetings?
Platinum clients receive monthly 1-hour meetings to review financial performance, discuss operational issues, and plan business improvements based on key performance indicators.
How do you handle unexpected accounting issues?
We provide unlimited email support in all packages and will propose additional scope agreements for unforeseen requirements, always with prior client approval for any extra charges.