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Business Details
30 Years
experience
Your Trusted Partner for Accounting and Tax Services
The Hurst Company has established itself as a premier accounting and consulting firm since 1996, serving clients across the Jacksonville metro area and globally. Our team of CPAs combines over 90 years of collective experience to deliver personalized financial solutions tailored to each client's unique needs. We specialize in tax preparation, retirement planning, IRS representation, and international accounting services, leveraging our expertise to identify opportunities others often overlook. Our commitment to excellence is reflected in our membership with the Florida Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.

As a registered Tax Agent in the United Kingdom, we provide specialized services for clients with international tax needs. Recognized as a Top CPA Firm by the Jacksonville Business Journal and winner of multiple community awards, we maintain a strong focus on local engagement while delivering global expertise. Our team approach ensures meticulous attention to detail, combining technical proficiency with forward-thinking strategies to protect and advance our clients' financial interests.
Services
Tax Preparation Business Accounting Estate Planning IRS Representation International Tax Services Payroll Services Financial Consulting QuickBooks Support Retirement Planning Forensic Accounting
Details
  • Year established: 1996
Highlights and features
  • We offer 90+ years of combined CPA experience in complex tax matters
  • Our team approach ensures comprehensive financial planning tailored to individual needs
  • We provide specialized international tax services unavailable at most firms
  • Our firm maintains active community involvement and local economic development partnerships
  • We guarantee timely, accurate filings with proven IRS and state representation success
Associations and certifications
  • Florida Institute of Certified Public Accountants
  • American Institute of Certified Public Accountants
  • Registered Tax Agent (UK)
What people say
Excellent work Professional manner Forward-looking advocates Sound tax planning Diligent representation
Services
Tax Preparation
We prepare and file individual, business, trust, and nonprofit tax returns with meticulous attention to detail. Our CPAs optimize deductions while ensuring compliance with federal, state, and international tax regulations. Clients receive proactive planning advice to minimize future tax liabilities.
IRS Representation
Our team advocates for clients during IRS and state tax authority examinations. We handle correspondence, negotiate settlements, and resolve disputes while protecting clients' interests. Proven success in appealing adverse rulings and securing penalty abatements.
International Tax
Specialized services for cross-border tax situations including FBAR filings, ITIN applications, and compliance for foreign property owners. We assist with GILTI/FDII calculations and expatriate tax planning for US citizens abroad.
Business Accounting
Comprehensive accounting solutions including financial statement preparation, payroll processing, and CFO advisory services. We implement internal controls and provide cash flow analysis to support business growth and decision-making.
Estate Planning
We develop customized estate plans incorporating trusts, gifting strategies, and succession planning. Our CPAs collaborate with legal professionals to ensure tax-efficient wealth transfer while complying with evolving estate tax regulations.
People
W. Henry Hank Hurst, Jr.
Founder & CPA
With over 25 years of experience, Hank leads the firm's strategic direction while maintaining active client relationships. His expertise in tax controversy resolution has earned recognition from peers and clients alike.
Jaret P. Rice
CPA
Specializing in business tax compliance, Jaret provides strategic planning for multi-state operations. He contributes to the firm's thought leadership through regular industry publications and speaking engagements.
Marcus D. Rau, Jr.
CPA
Marcus focuses on international tax matters and financial statement audits. His technical proficiency ensures clients receive accurate, up-to-date guidance on complex cross-border transactions.
Heather Herum
CPA, MAcc
Heather specializes in individual tax planning and estate strategies. She works closely with high-net-worth clients to develop customized solutions that align with their long-term financial goals.
Jacob Grice
CPA
Jacob provides business advisory services including cash flow management and financial forecasting. His analytical approach helps clients make data-driven decisions to improve operational efficiency.
Questions
How long does tax refund processing take?
Paper returns take 6-8 weeks, e-filed returns 2-3 weeks, and direct deposits typically arrive within one week.
Do you handle international tax matters?
Yes, we specialize in cross-border tax compliance including FBAR filings, ITIN applications, and expatriate tax planning.
What accounting services do you offer for businesses?
We provide full-cycle accounting, payroll processing, CFO advisory services, and internal control implementation for businesses of all sizes.
Can you represent me during an IRS audit?
Our CPAs have extensive experience representing clients before the IRS and state tax authorities, with a proven track record of favorable resolutions.
How do I schedule an initial consultation?
Contact us via phone or our website contact form to arrange a complimentary consultation with one of our accounting professionals.
Are you available for urgent tax issues?
While we don't offer 24/7 emergency services, we prioritize urgent client matters and typically provide same-day response during business hours.