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43 Years
experience
Trusted Tax & Accounting Services in Rochester, NY
Flower City Tax & Accounting has been a cornerstone of the Rochester community since 1983, providing trusted and personalized tax and accounting services to individuals, families, and businesses. Founded by Valarie A. Hill as an alternative to impersonal large firms, our commitment to honesty, integrity, and exceptional service has remained steadfast. Under the leadership of current owner Penny Belknap, we continue to offer 'home-style' financial services that prioritize client needs over corporate interests. Our team ensures accuracy, compliance, and personalized support for all accounting and tax requirements, serving Rochester and Western New York with dedication. With over 35 years of experience, we specialize in individual and business tax preparation, full-service bookkeeping, payroll management, and QuickBooks setup and training.

Our reputation as one of the most reputable tax and accounting offices in the region is built on ethical practices, efficiency, and a focus on client success. We take pride in offering big-service expertise with a local, neighborhood feel, ensuring clients receive tailored solutions that align with their unique financial goals. Our dedication to transparency and ongoing education helps clients navigate complex tax laws and business formations with confidence. Whether you're a new business owner or a family seeking tax guidance, we work tirelessly to prove our commitment to your financial well-being. Your Trusted Partner in Tax & Accounting Services since 1983.
Services
Business Tax Preparation Payroll Processing QuickBooks Setup & Training Personal Income Tax Sales Tax Compliance Bookkeeping Services New Business Formations Fiduciary Tax Returns Corporate Tax Filings Nonprofit Accounting
Details
  • Year established: 1983
Highlights and features
  • We offer over 35 years of experience in tax and accounting services in Rochester.
  • Our team provides personalized, 'home-style' financial services prioritizing client needs.
  • We specialize in navigating complex tax laws and business formations with expertise.
  • Our services include comprehensive payroll processing and QuickBooks training support.
  • We maintain a steadfast commitment to ethical practices and client transparency.
Services
Business Tax Preparation
Our business tax services ensure compliance with ever-changing tax laws while maximizing deductions. We handle corporate, partnership, and fiduciary tax returns, providing strategic guidance to minimize liabilities. Clients benefit from our expertise in navigating complex regulations and meeting critical deadlines.
Payroll Processing
We manage payroll processing with accuracy and confidentiality, including tax reporting and direct deposit services. Our solution covers quarterly Form 941 filings, annual W-2 processing, and electronic tax deposits. Businesses save time while maintaining compliance with federal and state requirements.
QuickBooks Setup & Training
Our QuickBooks experts provide setup, training, and ongoing support for businesses. We tailor configurations to specific needs and offer on-site or remote training sessions. Clients gain proficiency in financial management through personalized guidance and diagnostic evaluations.
New Business Formations
We assist with selecting and establishing business entities including LLCs, S Corporations, and partnerships. Services include state filings, tax elections, and compliance guidance. Our expertise ensures clients choose structures that optimize tax benefits and legal protections.
Personal Income Tax
We prepare personal tax returns with a focus on maximizing refunds and ensuring accuracy. Our specialists handle complex scenarios like home purchases, life changes, and investment transactions. Clients receive strategic advice to navigate tax implications throughout the year.
People
Valarie A. Hill
Founder
Founded Flower City Tax & Accounting in 1983 to provide personalized service as an alternative to large firms. She established the company's reputation for integrity and client-focused accounting solutions over 20 years of leadership.
Penny Belknap
Owner
Current owner since 2020, Penny has worked with Valarie since 2003. She continues the legacy of personalized service while maintaining expertise in tax and accounting practices. Her leadership ensures consistent quality and community-focused operations.
Questions
What accounting services do you offer for small businesses?
We provide full-service bookkeeping, payroll processing, business tax preparation, and QuickBooks setup and training. Our services ensure accurate financial records and compliance with tax regulations.
How can you help with starting a new business?
We guide clients through entity selection (LLC, S Corp, etc.), handle state and federal filings, and provide payroll setup consultation to establish businesses properly from inception.
Do you offer personal tax preparation services?
Yes, we prepare individual tax returns with expertise in handling life changes like home purchases, marriages, and investment transactions to maximize refunds.
What makes your firm different from national tax franchises?
We offer personalized, 'home-style' service where clients are known by name rather than account numbers. Our local expertise and ethical approach differentiate us from impersonal franchises.
How do I schedule an appointment?
Appointments can be scheduled by calling 585-663-8210, using our online scheduling system, or by dropping off tax documents at our Rochester office during business hours.
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