Business Details
14 Years
experience
Expert Accounting Services in California
Gold Standard Tax & Accounting has been empowering business owners for over a decade by providing comprehensive financial services tailored to startups, growing companies, and established enterprises. Founded on the principle of exceptional service, our expert team delivers tax preparation, bookkeeping, payroll management, and strategic consulting while prioritizing data security and personalized attention. With combined experience exceeding 160 years, we serve clients across 37 industries nationwide from our California and New York offices.Our unique approach combines tiered service packages with proactive financial planning, ensuring business owners save time, reduce stress, and achieve long-term success. Recognized for our integrity and technical expertise, we maintain direct client relationships through in-house teams rather than outsourcing, with testimonials highlighting our problem-solving capabilities and industry-leading service standards.
Services
Tax Preparation
Payroll Processing
Bookkeeping
Business Consulting
BOIR Filing
1099 Preparation
Financial Reviews
Tax Planning
Payroll Compliance
Business Formation
Details
- Year established: 2012
Highlights and features
- We offer tiered packages for businesses at every stage from startup to enterprise
- Our team includes multi-business owners who understand operational challenges
- We provide 24/7 customer support with guaranteed response time commitments
- Our in-house experts maintain 160+ combined years of accounting experience
- We guarantee transparent pricing with no hidden fees or surprises
What people say
Deep understanding tax laws
Fantastic communication
Top-notch accounting services
Seamless communication
Proactive financial planning
Services
Tax Preparation
Our expert tax preparation service ensures accurate filing for businesses and individuals while maximizing legitimate deductions. With certified professionals including Enrolled Agents, we handle complex tax situations and provide personalized video reviews of returns. Clients receive strategic planning to reduce tax liabilities and maintain compliance across state and federal jurisdictions.
Payroll Processing
We offer comprehensive payroll solutions with ADP partnership pricing, including bi-weekly processing for up to 10 employees. Services include tax filing, direct deposit, labor law compliance, and HR support. Our systems ensure accurate payments while maintaining regulatory compliance through automated reporting and documentation services.
Bookkeeping
We provide complete bookkeeping services with monthly, quarterly, and annual financial statements. Features include general ledger maintenance, balance sheet preparation, and up to 400 monthly transactions management. Our systems integrate with client portals for real-time financial tracking and reporting for businesses of all sizes.
Business Consulting
We deliver tailored business consulting with semi-annual and quarterly strategy sessions. Services cover retirement planning, loan documentation, home office expense tracking, and growth strategy. Our team provides actionable recommendations for tax optimization and operational efficiency improvements based on industry-specific experience.
BOIR Filing
We offer exclusive access to BOIR filing service for corporate compliance. This includes preparation and submission of beneficial ownership information reports, meeting minutes documentation, and corporate governance filings. Our service ensures adherence to federal reporting requirements and helps maintain accurate business records.
People
Rachel Rubin
Founder & Accountant
Certified accountant with 18+ years experience and multi-business owner. Leads tax strategy and client relationships while managing firm operations. Holds Bachelor's Degree in Accountancy and maintains active professional credentials.
Stephanie Roberts
Staff Accountant
Experienced bookkeeper with 18+ years in financial management. Oversees payroll processing, client relations, and team coordination. Manages day-to-day accounting operations while mentoring junior staff members.
Kaela Castro
Bookkeeper
Full-charge bookkeeper managing payroll processing and client documentation for three years. Handles financial record maintenance and supports tax preparation teams with accurate data organization.
Makayla Land
Marketing Consultant
Digital marketing expert specializing in client onboarding and customer journey optimization. Manages web design projects and consults on marketing strategies to support business growth initiatives.
Questions
What accounting services do you offer for small businesses?
We provide comprehensive services including tax preparation, payroll processing, bookkeeping, and business consulting tailored through four package levels designed for different business stages.
Do you support businesses outside California?
Yes, we serve clients nationwide from our California and New York offices, supporting businesses in all 50 states with virtual accounting solutions.
How do your service packages differ?
Our tiered packages differ by transaction volume (50-400/month), payroll capacity (1-10 employees), and included consulting hours, with progressively enhanced features for business growth stages.
What accounting software do you use?
We use industry-standard platforms integrated with client portals for secure access, including ADP for payroll and customized systems for bookkeeping and tax preparation.
Can I upgrade my service package as my business grows?
Yes, our packages are designed to scale with your business, allowing seamless upgrades to higher tiers as your transaction volume and service needs increase.
How do you ensure data security?
We maintain strict data security through in-house processing, encrypted client portals, and regular system audits, with team members trained in current data protection standards.
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